Teenage Girls Are Recession Proof...

Interesting interview with Euro RSCG worldwide president Marian Salzman. Euro has done an interesting study on Teenage girls and their buying power. Specifically focusing on how new media and social networking has influenced this drive in purchase.

We at 5519 are huge fans of social media(hence the blog) and think that the next innovation in internet based communication and entertainment will be found on social networks. Web 3.0 IS OUT THERE

One of the 5519 affiliates DJB is working for Euro during the summer and had the pleasure of working with Marian. "Virtuality and reality have really blended together for younger people. They don’t really understand what we mean when we talk about seeing or talking to someone because they can see and talk with their fingers and via computer mediation"